Twiplomacy and How to Successfully Reach and Engage With Your Desired Audience
European Digital Marketing Guru Matthias Lüfkens decided to use the lessons he had learned from working with world leaders at the World Economic Forum and try something never done before: He identified his goal, which was to build a community of Leaders of Nations, International Organization and NGOs and engage them in dialogue and relationship building.
Today, he moderates the world’s largest private community of World Leaders. This talk will discuss elements and implementation of successful Digital Strategy, and the value of data and analytics in the Digital world.
Tentative Schedule:
12-12:45 – Presentation
12:45-1:00pm — Q&A
Today, he moderates the world’s largest private community of World Leaders. This talk will discuss elements and implementation of successful Digital Strategy, and the value of data and analytics in the Digital world.
Tentative Schedule:
12-12:45 – Presentation
12:45-1:00pm — Q&A
|
Matthias Lüfkens
Lead author and brainchild behind the Twiplomacy study which analyzes how world leaders, governments and international organisations use social media and digital channels. Frequent speaker and keynote at International Conferences including LeWeb, Lift and TedxZurich |